Certificate Programme in Jewellery Retailing
Course Code: JDTI - 109
Programme Length: 6 weeks, thrice a week (18 sessions)
Timing: 8:30 AM - 11:30 AM or 2:30 PM - 5:30 PM
This course has been specially designed for aspiring Jewellery Retail Personnel and those already in the profession to give them the fines touches that makes all the difference. It develops an understanding of the consumer's needs and wants and how to effectively meet them.
Programme Contents

Basic Product Knowledge

  • Types of Jewellery Products
  • Design - Aspects of design, role of designer and study of trends & forecast
  • Metal - Karats, Alloys & Market Demands, Weight Calculation, Hallmarking & Testing Methods
  • Gemstones - Diamonds, Precious & Semi-Precious stones

    Communication Skills

  • Study of consumer behaviour
  • How to deal with different types of customers
  • Personality - appearance & behaviour

    Store Management

  • Layout
  • Surveillance
  • Billing - cash & card
  • Pricing

    Visual Merchandising

  • Exterior - posters, hoardings & outer appearance
  • Interior - shelf/ window display & ambience
  • Promotional activities - special festive schemes & advertising

    Special Lectures by Industry Personnel

    Project & Presentation
© Jewellery Design & Technology Institute (JDTI)